Building a Beautiful Business, leading not just efficiently, but beautifully, is a daily practice that requires trust, intimacy, and community.
A different kind of online learning. A vibrant community of peers. Dynamic, responsive content. And the only way to truly transform—powerful emotions.
Inspired by and built on the collective intelligence of the House of Beautiful Business (HoBB) community.
Guided by humans. Aided by AI. Made for you.
All you need: 2 hours a week.
The Beautiful Business School opens its doors on February 5, 2026.
Be part of the inaugural class!
And earn a Certificate of Completion in Beautiful Business Leadership.
Online
February 5 - March 19, 2026 (7 weeks)
Price
€495 + VAT (inaugural class discount of 50% off the original €990!, valid until January 1, 2026)
Weeks 1-5: Introduction, Archetypes, and Project Lab
Meet the archetypes of Beautiful Leadership and assess how they play in your life and business
Develop and test a prototype that applies the beautiful business leader qualities.
Week 6: Project Expo, Integration, and Next Steps
Share and get to know your peers’ prototypes in a celebratory Expo modeled after HoBB gatherings—part symposium, part performance, with an emphasis on demonstrating the integration of archetypal skills.
Reflect on your learnings and how to integrate the qualities into your life and business.
In The Beautiful Business School, you’ll learn to actively recognize and cultivate beauty in business—shifting from confusion to clarity, from isolation to connection, and from routine to renewed purpose.
Over the course of seven weeks, you’ll embark on a deep, dynamic journey into the art and practice of beautiful business.
Through live sessions, expert guidance, a curated library of House of Beautiful Business resources, and interaction with both a custom AI agent and a vibrant global community of peers, you’ll develop the creative insight and human leadership needed to navigate an age shaped by intelligent machines.
This is a space to grow, reflect, and lead—by embodying the five essential qualities of a beautiful business leader:
This is a space to grow, reflect, and lead by embodying the five essential archetypes of a beautiful business leader:
→ The Groundbreaker: Befriend uncertainty and work with disruption to birth new possibilities
→ The Host: Create community for the best encounters of people’s lives
→ The Sapient: Design and lead projects integrating human and artificial intelligence
→ The Curator: Curate and cross-pollinate ideas for deeper insight
→ The Creator: Develop and test prototypes that bring the beautiful business qualities into your life and business
Opening and closing week
Five weeks, devoted to one of the five archetypes respectively
Friday-Thursday: Self-learning in dialogue with AI
Thursday: 90 minute live peer forum online, 12 pm EDT / 5 pm GMT / 6 pm CET
Friday: Content drop (video, essay, reading materials, prompts)
Pico Iyer
Pico Iyer is the author of 17 books, translated into 23 languages, on subjects ranging from the Dalai Lama to the Cuban Revolution, from our new global order to the art of stillness. For forty years he’s been a regular essayist for Time, The New York Times, the Financial Times and dozens of other leading periodicals across the globe. Four of Pico’s recent books have been national best-sellers and his five talks for TED have received more than 11 million views so far.
Gianpiero Petriglieri
Gianpiero Petriglieri is Associate Professor of Organizational Behaviour at INSEAD and a leading expert on leadership and learning in the workplace. Gianpiero’s work seeks to humanize leadership by embracing the complexities within and between people and organizations. He helps leaders cultivate the capacity to be both grounded and adaptable, effective and sustainable, purposeful and portable. This distinctive approach has earned him recognition as one of the world’s 50 most influential management thinkers. Gianpiero is a frequent presenter at global conferences and corporate events. At INSEAD, he directs the Management Acceleration Programme for emerging leaders and chairs the school’s initiative on Learning Innovation and Teaching Excellence.
AI is remaking the world of work at astonishing speed, taking on tasks once performed by humans. But while machines may analyze, optimize, and even “think,” they cannot imagine, foster intimacy, or lead beautifully.
Even before AI, our workplaces were strained: belonging was often hollow, empathy was in short supply, imagination was stifled, and meaning was often lost in the race for efficiency.
Now, as intelligent systems take on more and more of what we once did ourselves, the pressure on human leaders is greater than ever.
These aren’t abstract observations—data shows just how urgently leaders are being tested.
→ 92% of executives believe AI adoption will fundamentally redefine leadership roles in their organizations (Gartner, 2025).
→ 76% of employees say they expect their leaders to demonstrate greater emotional intelligence as AI scales (Gallup, 2024).
→ Fortune Magazine reports 42% of employees say their stress is induced by fear and uncertainty in the world, and 68% report a dip in productivity, according to a July 2025 study.
→ A recent MIT study on generative AI warns that short-term productivity gains come at the cost of diminished reasoning, imagination, and memory.
As machines optimize everything they can, the most important work for us humans will be the kind of work that must be done beautifully rather than efficiently—work that connects, creates, and regenerates, not merely extracts.
Human qualities remain essential for organizations and individuals to thrive in the long term: imagination, creativity, empathy, resilience, and critical thinking. But these qualities must now be cultivated in symbiosis with technology, as we increasingly co-exist, co-evolve, and co-create with AI.
Drawing from ten years of groundbreaking work by the House of Beautiful Business and its community of more than 30,000 professionals worldwide, this new online learning program offers orientation in a time of uncertainty and confusion, and provides you with a comprehensive, decidedly humanist playbook for thriving in a more-than-human world.
The class is designed for leaders, managers, founders, solopreneurs, investors, and nonprofit professionals from diverse industries, backgrounds, and generations who:
→ Seek more from their work than efficiency or bottom-line thinking
→ Are ready to move beyond business-as-usual, letting go of existing models to make space for the new
→ See business as a force for meaning-making, connection, and positive change
→ Want to learn how integrate all forms of intelligence with insights from psychology, neuroscience, behavioral science, and wisdom practices
→ Long for an authentic community of peers who share their values
It is especially relevant for:
Mid- to Senior-Level Executives
Senior directors, functional leads, and business unit decision-makers navigating uncertainty, hybrid work, and evolving team dynamics—where adaptive, human-centered leadership is most urgently needed.
Transformation and People Leaders
HR, L&D, DEI, and culture leaders developing the humanist capacities required to build future-ready, resilient organizations.
Entrepreneurs, Business Owners, and Nonprofit Leaders
Mission-driven founders and nonprofit leaders balancing purpose, innovation, impact, and profitability in a rapidly shifting landscape shaped by AI and other disruptions.
Cross-Disciplinary Professionals
Artists, technologists, educators, and strategists working at the intersection of business, beauty, and imagination.
House of Beautiful Business Community Members
Past participants looking to extend the spirit, intimacy, and creativity of HoBB gatherings into their daily leadership and organizational life.
